Digital Marketing & SEO Specialist

LTA is hiring a Digital Marketing & SEO Specialist with 3-5+ years of experience managing Search, Display, Video, Paid Social, and Native advertising campaigns. SEO skills are also desired and may impact compensation. This candidate must be able to build, manage, & optimize campaigns across all major search and social platforms, and other supplemental advertising platforms using pre-defined strategies while also working to build upon existing campaign structures.

Responsibilities include, but not limited to:

  • Building Search, Display, Social, and Video campaigns that meet or exceed minimum performance expectations based on industry averages
  • Manage spending of existing budgets across all campaigns and platforms
  • Investigate, solve, and communicate account and campaign irregularities with Account Services teams and the Digital Marketing Manager
  • Maintain expert-level knowledge and skillsets in existing and emerging platforms and technologies. As the digital landscape evolves, we need someone who wants to bring innovative ideas to the table
  • Build customized reports to gain insights into advertising performance in all digital advertising channels

Qualifications required for this role include but are not limited to:

  • 5+ Years of SEM (Google Ads/Bing) experience
  • Display (GDN, Facebook, Pinterest, Programmatic, etc.) experience
  • Paid Social experience, including other major/emerging social media platforms
  • Conversion & Goal Tracking experience
  • Knowledge of industry best practices, KPIs, and other various benchmarks
  • Google Analytics tracking and reporting experience
  • Strong Excel skills
  • Strong problem-solving ability
  • Excellent communicator and organizer
  • Understanding of the interaction between strategy, content, and audience management

Additional SEO experience/skills that can elevate compensation for this role:

  • Understanding of sitemaps and basic website infrastructure / architecture
  • Keyword Research & Keyword Tracking through SEMRush or other industry tools
  • Meta-Data analysis, best practices, and optimization methods
  • Inner-linking, outer-linking, and backlinking experience
  • Local directories management and optimization
  • Rich-Snippet creation and setup

Lee Tilford Agency has been in business for over 45 years, thanks in part to our team of experienced, smart, & passionate people. We value our clients, our people, our families, and our quality of life and make sure to balance all those. Benefits for the position include enrollment in our group medical/dental/vision plans at very favorable rates, paid vacation starting at 2 weeks, and paid sick/personal leave.

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